Being the only marketer at a startup can be exciting and frightening (mostly frightening). Here are some of the mistakes many marketers make; you will do well to learn from them.

So you’re in the mood for some crisp dosas and idlis? All that Twitter hype might have led you to believe that Rameshwaram Cafe (RC) offers the greatest idli and dosa known to humankind – but Twitter shouldn’t always be trusted. There are better idli and dosa places in Indiranagar that don’t require you to wait for an hour or fight with strangers who won’t let your friends cut into the line next to you.